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Channel: modern market research – GreenBook
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More With Less: Strategies for today’s Market Researcher

  By Phil Sandy Market researchers today are under pressure to give greater certainty to their stakeholders, while at the same time they see shrinking budgets, a glut of data sources to make sense of,...

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The ABCs of Product Innovation

By Adam Rossow So you have the next big idea, and you’re ready to get it out into the market. Innovation can be exciting, but it’s worth pausing and evaluating whether you’ve done your homework before...

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